Technology and people

The world is changing fast with constant innovations in technology, business and society. The development of Artificial Intelligence is bringing such rapid changes that institutions, companies and individuals are unable to keep up. The advances in AI create incredible opportunities for improving, streamlining and expanding, but they also carry with them the risk of falling behind or losing control. They key to success lies in being able to harness the power of humans and machines together, in a safe and ethical manner.

At Iceland California, we have the expertise and experience in both advanced technology and human behavior that institutions and people need to move forward and achieve their goals. We have worked on advanced technology development, including AI for controlling complex systems. We have worked on building up modern higher education institutions, and ecosystems for innovation and entrepreneurship. We have worked on online safety, sustainability and ethics. We bring all that experience to bear on the projects we take on.

Our services range from assisting with communications to consulting for long-term strategic development, with focus on taking advantage of the benefits of advanced technology, in harmony with employees and customers.

The Team

Managing Director

Ari Jonsson

Ari has a PhD in Artificial Intelligence from Stanford University and extensive experience in technology and business development in both California and Iceland. He has been responsible for critical software deliveries at NASA, led a university to become one of the top twenty small universities in the world, helped launch successful startups, and served on numerous advisory boards and government councils.

Project Manager

Sarah Herrmann

Sarah has an MBA degree and an MSc in Behavioral Sciences from Reykjavik University, as well as a BSc degree from UC Berkeley in California. Her expertise thus bridges between human behavior and business management, enabling her to improve employee well-being and motivations, while also increasing business productivity and customer satisfaction.